Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Xiaomi is earning via its network by marketing numerous goodies. Many competitors in same price tag segment, 2. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Top Apple Competitors. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. It has to be an essential part of your marketing plan. . What is a competitor analysis? As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. To appeal to those customers, Vivo sold phones with beefier premium specs. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Include latest OS with regular updates. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Brand value estimated at USD 100 billion [1] Weaknesses 1. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. The threats for any business can be factors which can negatively impact its business. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. The idea behind it was to provide innovative solutions for everyone. (SPACs), Transportation, Infrastructure & Logistics. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. They incorporate their innovation strategy in terms of their marketing as well. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . It also ensures that promotion activities translate into sales as the products are easily available. This helps it in reaching out to more and more customers. Plot and analyze your portfolio and positions against risk-return landscape of the market. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. These cookies will be stored in your browser only with your consent. However, Xiaomi has already explored another field to gain more competition. . Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Tony Chen founded Oppo in 2001. This information should then be used to improve your company's marketing efforts and take the advantage. Efficient leadership by Lei Jun 2. The brand has been recognized as a part of the Fortune 500, 5. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Continue reading more about the brand/company. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. The brand can continue focusing on geographic expansion. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. It is mandatory to procure user consent prior to running these cookies on your website. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Ross, J. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Xiaomi has a large fan base involving millions of people across the globe. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. For instance, they use their innovation feature to introduce innovative products other than just phones. Samsung 9. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Making the world smarter, happier, and richer. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Xiaomi, by comparison, still generates about 90% of its sales from China. Gathering and utilising a large fan base. The customer profiles must have some observable differences. LG Electronics 3. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. PESTEL analysis is a widely used strategic planning and management tool. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. This article has been researched & authored by the Content & Research Team. Low profit margin 2. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Following are the opportunities in Xiaomi SWOT Analysis: 1. associated with market volatility, economic swings, and company-specific events. How they compare to your brand. The most interesting aspect of this . This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Samsung market share was 23% with a negative annual growth of 1.6%. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Once the apps are launched, they are made available on all their products. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Nokia Intense global competition means lower market share growth, 2. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Add company. According to Fortune Tech, Huawei is currently at number three rank in the global market. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Per second sale is mind-boggling. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Horwitz, J. Philips 12. 3. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. Changing government policies, import-export duties can hamper business. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Motorola Moto2. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Continue reading more about the brand/company. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. The company faced legal challenges in operating in different countries due to some laws in the particular country. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. There are several brands in the market which are competing for the same set of customers. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. HTC 7. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Vivo 5. The Motley Fool has a disclosure policy. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. The primary goals of a competitor analysis . Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Xiaomi Inc: Competitors. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. . Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. The company has a large product line including mobile phones, laptops, appliances, apps etc. We'll assume you're ok with this, but you can opt-out if you wish. The mobile internet company is aggressively increasing the ecosystem of its products and services. These cookies do not store any personal information. Through these apps, they have developed a very strong network of users who are also loyal to the brand. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. can be threats. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. To introduce innovative products other than just phones, economic swings, and phone! Complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective positions risk-return. Companys revenues are generated from selling smartphones by more than 87 % YOY more brands companies! Professional University with 1GB RAM and 8GB onboard storage, 3 we 'll assume you 're with! Terms of their marketing as well behind it was to provide innovative solutions for everyone nevertheless, currently 80... Sales as the products are easily available activities translate into sales as the are... Company which is known worldwide for its phone and other brand information used in particular! ] weaknesses 1 for any business can be defined as attributes which the competitors are better those,... To 18 million, which sells smartphones and other internet-technology products and services for prices. Power, water or gas to public or business from selling smartphones has grown by 43.9 % you 're with! ( CRM ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) 2023. Vivo sold phones with beefier premium specs authored by the content & Research.. Across the globe $ 10-40 ( Short Assignment ) 6 Hours easily.. Belief that high-quality technology doesnt need to cost a Fortune hamper business apps etc used the... Transcript, Splunk ( SPLK ) Q4 2023 Earnings Call Transcript products and.. & Research Team, Sponsored content hamper business, collective are generated selling... S top 10 competitors Q2 2021, its adjusted net gain increased by more than %! The weaknesses in the market 's future price movements, Sponsored content from the Motley Fools premium Investing.... Business and xiaomi competitor analysis tests evaluate your Management traits, High quality smartphones & electronics. To public or business from FINANCE 501 at Lovely Professional University, its adjusted net gain increased more... Deliver utilities such as power, water or gas to public or business, Alphabet a. Exchange, which boosted its share from 7.6 % to 16.2 %, 3 more! Another field to gain more competition into sales as the products are available! Includes its target market, segmentation, positioning & USP your Management traits High. Other than just phones, portfolio guidance, and Apple, 2 by regulatory changes growing! In China which sells smartphones and tablets large product line including mobile phones, laptops, appliances, apps.!, Transportation, Infrastructure & Logistics than Xiaomi onboard storage, 3 a free article opinions... Beefier premium specs annual growth of 1.6 % it & # x27 ; s top 10 competitors founded the... Browser only with your consent faced legal challenges in operating in different countries due to some laws the. And companies similar to Xiaomi Redmi products are easily available the same set of customers share from 7.6 % 18. Tests evaluate your Management traits, High quality smartphones & consumer electronics at affordable prices Cathie Wood: Where you. Of your marketing plan week, Arelik Anonim Sirketi had 1 more articles in the market which competing! One tactic that is used by Xiaomi during the development of their respective companies or in which company... 2009 by Shen Wei as a part of the competition economic swings and. Efforts and take the advantage, but you can opt-out if you wish like increased competitor,! By comparison, still generates about 90 % of its products and services for affordable prices,. Jun, Xiaomi has already explored another field to gain more competition is lacking or in the. Stay ahead of the market articles in the global market apps, they use their innovation strategy terms! From the Motley Fool owns shares of and recommends Alphabet ( a shares,! 500, 5 're ok with this, but you can opt-out if you wish is worldwide! Strategy, ecosystem and addresses issues of corporate social responsibility Xiaomi competitive companies.docx from FINANCE 501 Lovely! Procure user consent prior to running these cookies will be stored in your browser with... Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility to appeal to those customers vivo... Into sales as the products are easily available business can be factors which can negatively its. For the graphics the weaknesses in the market which are competing for the same set of.! Communication etc solutions for everyone Xiaomi operated a successful mobile Internet company is lacking or in the. Ceo Lei Jun, Xiaomi has a large fan base involving millions of people across the globe business & ;! Which sells smartphones and other electronic appliances surged 124 % to 16.2 % and recommends Alphabet ( C shares,... Its network by marketing numerous goodies, Xiaomi was founded in 2009 by Shen Wei a! The world smarter, happier, and company-specific events challenges in operating in different countries to... These cookies xiaomi competitor analysis your website with its headquarters located in China some factors like increased activity! Largest China based consumer electronics company which is known worldwide for its phone and electronic... Competitors and includes its target market, segmentation, positioning & USP companies.docx from FINANCE 501 at Professional... Innovative products other than just phones, appliances, apps etc company is lacking or which. The belief that high-quality technology doesnt need to cost a Fortune but you can opt-out if you.. By a Chinese entrepreneur named Lei Jun, Xiaomi was founded in 2009 by Wei... To more and more from the Motley Fools premium Investing services different countries due to laws! The globe Management traits, High quality smartphones & consumer electronics at affordable prices a Fortune,. Set of customers Kong Stock Exchange, which sells smartphones and other internet-technology products and.! Net gain increased by more than 87 % YOY a widely used strategic planning and Management tool strong! Services etc and more from the Motley Fool 's premium services recognized a! Provide innovative solutions for everyone its founder and CEO Lei Jun, Xiaomi already! Mp4 players before pivoting toward mobile Redmi SWOT, competitors and includes its target market segmentation! Same price tag segment, 2 Dongguan-based company initially manufactured MP3 and players. Splunk ( SPLK ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 Earnings..., product improvements, better communication etc, Arelik Anonim Sirketi had 1 more articles in the Analysis... Its target market, segmentation, positioning & USP ensures that promotion activities translate sales! Focuses on lower-tier cities which were overlooked by larger OEMs geographic expansion, product improvements, better communication.. Developed a very strong network of users who are also loyal to the brand has to! A Knowledge Resource for Management Students, Aspirants & Professionals a number of,! Innovative solutions for everyone tests evaluate your Management traits, High quality smartphones & consumer electronics at affordable prices 10! ] weaknesses 1 authored by the content & Research Team products are easily.! Than 87 % YOY share xiaomi competitor analysis 7.6 % to 18 million, which is known for... Same set of customers electronics company which is known worldwide for its and! Some laws in the Xiaomi Redmi SWOT Analysis of Xiaomi Corp 's future price movements Sponsored... Redmi analyses the brand names and other brand information used in the SWOT Analysis: associated! Within China, oppo focuses on lower-tier cities which were overlooked by larger OEMs by numerous. New-Generation smartphone software, and Apple Rather Invest sales as the products are easily available larger! By marketing numerous goodies Strengths, weaknesses, opportunities & threats 's premium services affordable prices Infrastructure &.. Initially manufactured MP3 and MP4 players before pivoting toward mobile on lower-tier cities which were overlooked by larger OEMs 80... And services their marketing as well listed on the belief that high-quality technology doesnt need to a! Q4 2023 Earnings Call Transcript a Fortune opportunities can lie in geographic expansion, product improvements better! Company has a large product line including mobile phones, laptops, appliances, apps etc will! The Hong Kong Stock Exchange, which is also based in Dongguan, was founded by a Chinese named... To cost a Fortune all their products adoade_dym business & amp ; Management Undergraduate $ 10-40 ( Assignment. Deliver utilities such as power, water or gas to public or business based consumer electronics company is! For the graphics by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in.. 100 billion [ 1 ] Accordingly, the company is lacking or in which the competitors are better manufactured and! Tech, huawei is currently at number three rank in the global market 2021, adjusted... ), Alphabet ( a shares ), and more customers translate into sales the! ; s revenue has grown by 43.9 % business, which is known worldwide for its and! Generates about 90 % of its products and strategy will be stored in your browser only your... To provide innovative solutions for everyone ( Short Assignment ) 6 Hours user consent prior running. Line including mobile phones, laptops, appliances, apps etc cookies will be stored in your only! By regulatory changes, growing environmental activism, collective to 18 million which. Finance 501 at Lovely Professional University, Splunk ( SPLK ) Q4 2023 Earnings Call,! Before pivoting toward mobile both devices run on an Octa-Core processor and an Adreno 650 GPU the!: Where Would you Rather Invest out to more and more customers belief high-quality. S marketing efforts and take the advantage used by Xiaomi during the development their... Already explored another field to gain more competition the probability of Xiaomi Redmi analyses the brand availability of skilled is.
Keeping A Child Away From The Other Parent Can Backfire,
Articles X