The California Dancing Raisins ad has been called one of the best of all time. IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. You do the math on how many tons of raisins you're buying from them, and bam, you can see exactly how much of the total cost is going towards California raisin ads. He's now on his second round of leading the Raisin Bargaining Association. Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". So Fresno is like Eden for raisins. Watch the video for I Heard It Through the Grapevine from California Raisins's Sing The Hit Songs for free, and see the artwork, lyrics and similar artists. SW: That's Alvin and the Chipmunks, for those of you aren't fans. But the Raisinss influence went beyond just TV and music and began to invade all levels of pop culture. And then I remember hearing like the Marvin Gaye version of that, and I was like 'why is he doing a California Raisins song?' And their arms were like small, and they had like little legs. WERNER: We created this huge conga line that came out of a box of raisins and danced on the coffee table while this husband and wife or boyfriend and girlfriend were watching a movie, and they were unaware that all this was happening in its own little world. AD SEVEN: I heard it through the grapevine! Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), African American History Curatorial Collective. And he made it very clear to me right off the bat that no one, him included, would be interested in talking about the New York Times story I'd read. But I think we're heading in a positive direction now. The California Raisins Original Commercial click to see! You're over. RV: I said, 'I think that's a great idea.' The show would have animated raisins acting as rockstars, and the song, "I heard it through the grapevine," was the California Raisins number-one single. Connect your Spotify account to your Last.fm account and scrobble everything you listen to, from any Spotify app on any device or platform. Musicians such as Ray Charles and Michael Jackson even got in on the raisin action, singing their own versions of "I Heard It Through The Grapevine" for later commercials. Little disagreements surfaced. SPEAKER SEVEN: I also remember in the '80s there was a California Raisin Saturday morning cartoon?SPEAKER EIGHT: I loved the California raisins so much that I went as one for trick-or-treating when I was about 8 or 9 years old. If you would like to know how we handle complaints, please click, . CEO of the wine bargaining association for five years. The following year, Vinton created another TV special called Meet The Raisins! KB: Whereas the packer is the middleman buying it from him, processing it, selling it, shipping it into trade and hoping to make a profit. ', SW: Barry Kriebel was president of Sunmaid at the time. WERNER: Uh yeah, it was probably a little bit of a shock, I guess. KB: And at this point, even though I had to vote to kill it, I side on the other side, where I helped put that program together, and was successful for ten years. Oh! We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. The lead singer is wailing, wearing shadesnaturally, since they were raised in the California sunshine. Was Marvin Gaye spinning in his grave? Because that's a whole market supply and demand on both the national and international basis. I'm Charlie Herman. Werner's big idea was going to be a risk, especially without the celebrity spokesperson the client had requested. WERNER: I basically had to put white gloves on and stand in front of them all and dance to show the campaign KB: But then he's going through these storyboards and showing how it would look, well how is a bib overall grower going to understand what the hell this guy is saying? And this is what I told him. Of all the acronyms, there's just one you need to remember: CALRAB. [Ebm E Ab Eb Cm] Chords for California Raisins Heard it Through the Grapevine (Better Quality) with Key, BPM, and easy-to-follow letter notes in sheet. Merchandise sales included toys and Raisins images on nearly every conceivable medium: lunch boxes, notebooks, clothing, posters, bedsheets, and even a Halloween costume, just to name a few. Back in 1987, the president of Priority Records got in touch with Ross, and he asked him to produce an album of Motown hits, sung by the California Raisins. They recorded an album that went gold within weeks of its release. Not so much. SW: Big ingredient customers could actually look up in state records how much money, per ton, raisin packers were paying CALRAB. WERNER: They'd make these little clay models of the raisins, and I remember sitting there with one of the animators, and he'd make an expression in a mirror, and then he'd make that expression on the face of the raisin. Like, when Ray Charles had starred in his ad, he agreed to do a cross-country public relations tour, promoting the health and goodness of California raisins. He was so into it that he personally got in touch with Will Vinton, the claymation animator, and asked to be included in his own commercial. Save my name, email, and website in this browser for the next time I comment. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. SW: Seth's boss handed him the California raisins account. Unlike the smaller brands in the industry, it could afford to pay for that space. They starred in two claymation TV shorts, and a Christmas special that won an Emmy! But of course, that was not really the end of it. Learn more about our approach to sharing our collection online. SW: Even now, decades later when the dust has settled, one thing is still a question. Stay up to date with what you want to know. What's the whole campaign? Several California Raisins music albums were also released, featuring classic Motown and rock standards. RV: I said, 'I'm going to do it where it feels authentic.' High-top sneakers, sunglasses, and endless swagger. Although Vinton made one last Claymation TV movie about the Raisins in 1990, the end of the '80s brought a decline in the Raisinss popularity. Required fields are marked *. 1 Mar. They were the California Raisins. While the songs popularized the phrase, they inspired the hit kids cartoon series "The California Raisins" in the 1990s. Scrobble, find and rediscover music with a Last.fm account, Do you know any background info about this track? But I also take the approach of, that was 30 years ago so I think it's time that we look forward because the industry is in a very dramatic, very drastically different place than it was back then. Visit the IIIF page to learn more. You can have a talking head, you can have a situation' you know, there were like formulas on how to do this. KB: How can anybody sit on a board who spends their whole day on a tractor that knows everything about what needs to be done for his vines, and he's gonna come in and know what an advertising executive knows? SPEAKER THREE: For all that I remember of the California Raisins as characters and the songs and the happy meal toys and all that stuff, it didn't work. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. Kalem Barserian, along with around 40 raisin growers, packers, and industry members, was in that room. Ended: 27 Feb, 2023 23:10:08 GMT. There it is. [9] Blackthorne Publishing also released a six-issue comic book series entitled The California Raisins 3-D which included 3D glasses; these would later be re-released in the Ultimate Collection trade paperback. And it became more entertainment than strategy. SPEAKER EIGHT: And I guess subliminally, it probably worked because I do remember eating raisins as a snack. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . If you saw a commercial you liked, you couldn't look it up on YouTube and send a link to a friend. SW: Kalem Barserian, raisin industry veteran, again. Phrases Similar to Heard it Through the Grapevine And ultimately, when everyone failed to agree, the raisins took the fall. By the time "I Heard It Through The Grapevine" hit #1, the song had been sitting there for more than two years. And since there wasn't a "Dancing Raisin" brand in the store, small packers worried Sunmaid was getting all the business. Who'd have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. But an even bigger faction of raisin packers did not have their own name-brands. Go directly to shout page. And most of the people spending millions of dollars don't want to know there are two guys sitting in a back room trying to make each other laugh and come up with this stuff, but that is what we did. In order to be successful, this big "family" has to work together. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. Year . These albums were included in the Smithsonian collection and were illustrated and art-directed by Helane Freeman, who later became famous for her work on Hannah Montana and The Suite Life of Zack & Cody, among other Disney programs. The tape was rewound and the presentation repeated.". Vinton and his team spent weeks making about six different figurines and a set made out of clay. It would go on to produce the Dancing Raisins ad. AD THREE: Raisins from California. And then, job number two: they work on public relations and marketing for the entire raisin industry. They even earned an Emmy nomination! With lead vocals by former Jimi Hendrix and Electric Flag drummer Buddy Miles, the Raisins put out two platinum albums, and spun out a Michael Jackson soundalike ad as well as a spot voiced by the real Ray Charles. Honey, honey yeah. Yeah. 2023 Minute Media - All Rights Reserved. Would everyone contribute to the cost of an ad campaign? The band broke up. STANDS4 LLC, 2023. Their cover of Marvin Gaye's &, Creative Commons Attribution-ShareAlike License. Sheet Music Like, growing up, we had this little figurine in our doll house, and my parents dressed up as them one year for Halloween. Matthew has observed his fair share of contentious industry meetings. Please take time to look at pictures I try and show condition clear as possible. I heard it through the grapevine. And, I didn't know this, but nearly 100 percent of the raisins the U.S. produces come from within a 60 mile radius of the city. Find top songs and albums by California Raisins including I Heard It Through the Grapevine, Santa Claus Is Coming to Town and more. The California Raisins II is a 1990 claymation television special directed by Will Vinton, featuring the advertising characters The California Raisins. If there's anything we can do for you, please give me a call'. California Raisins poster vintage 1987 Heard it Through The Grapevine. Or 'if it's bad for Sunmaid, it's gotta be good for them. The "Heard It Through the Grapevine" theme is fabulous. SW: Before long, a claymation Ray Charles joined the bunch. Yeah the good news is the industry is at a point where people are working together more than they have historically, at least in the past 20 years or so. CH: This commercial was the most popular TV ad in 1987 and 1988. I heard it through the grapevine Not much longer would you be mine baby I know a man ain't supposed to cry But these tears I can't hold inside Losin' you would end my life you see 'Cause you mean that much to me You could have told me yourself That you loved some one else Instead I heard it through the grapevine Not much longer would you be mine
. The California Raisins released four studio albums in 1987 and 1988, and their trademark, "I Heard It Through the Grapevine," was on the Billboard Hot 100. And this broke the mold. Umpteen searches though the archives using the terms "California Raisins" and "Hardee's" came up mostly empty, except for . (laughs). It was the sequel to the Emmy-nominated special Meet the Raisins! Check mate. Paul McCartney requested his own copy on VHS. SW: Back in Fresno, the raisin growers and packers watched with amazement as the Dancing Raisins turned into superstars. In 2010, claymation versions of the California Raisins were featured in the special Christmas episode of It's Always Sunny in Philadelphia, "A Very Sunny Christmas". [13], Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. SW: Matthew Malcolm was one of the first raisin industry members to return my calls. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. onefunplace. I treat my vines as if they were my children. SW: Kalem Barserian has worked in the raisin industry for more than 50 years. And then it clicked on me that it was like, 'oh, this is a real song, like not a California Raisins song.'. Some people were saying they weren't getting a big enough slice of the Dancing Raisins pie. Lots of brands tested the limits of this rule, including Sunmaid: BK: I got permission from the manager to create a claymation ad where I had the Dancing Raisins singing to the Sunmaid girl. But he told me something else too, something he says a lot of reporters like mewho fly into Fresno from the big city to cover the dramaoften miss: MM: We're all families here and so, everybody's really close, everybody knows each other, I mean, a lot of them are related to each other, they marry in, and so they're very tight SW: And that big family, with lots of opinions, is where some of that drama comes from. DH: And it turns out, the dancing raisins were especially popular with moms! If you have a question relating to the museum's collections, please first check our Collections FAQ. Raisin farmers rely on good weather and conditions to grow their product. And the band wasn't playing heavy metal or rock 'n' roll. Socit en Commandite par Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg). And the answer is usually 'we don't know.. but probably not.' If you need to request an image for publication or other use, please visit Rights and Reproductions. WERNER: So I just went to him one day and said 'can I have something of my own to work on? Bill Moss is our sound engineer. CH: The dancing raisins were so popular, they took on a life of their own outside of the ad. CHARLIE HERMAN: On September 14, 1986, California's hottest new band made its debut. Oh I'm just about to lose my mind. And some of them played instruments, maybe?SPEAKER TWO: All dancing in the real world, but in their little clay situation.SPEAKER THREE: They were disproportionately raisinly huge. And that takes unity. How could this ad that on its surface seems like an unmitigated success also have caused all these other problems? The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A. They grow grapes in the beautiful California sunshine and turn them into raisins. He's a reporter covering raisins and grapes for one of the trade magazines his family publishes. I voted to kill it too. CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. Javascript is required to view shouts on this page. The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. California Raisins poster vintage 1987 Heard it Through The Grapevine. This latest incarnation can still be seen on the California Raisin Marketing Board website.[11]. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. KB: Couldn't find it! I Heard It Through The Grapevine - California Raisins. But back in 1994, almost ten years after the first dancing raisins ad aired, that good feeling was nowhere to be found. SW: Yeah, I'm still looking for the pictures. Sunmaid had always been the golden child, and now, they were making off with the family fortune. The dancing raisins got caught in the crossfire of a heated debate within the industry. While todays commercials may depict M&Ms and cookies with unique personas, the California Raisins hold a special place as '80s pop culture icons. Test your MusicIQ here! This figure is also included on CalRaisins.org. Start the wiki. Sarah Wyman is our showrunner. Sarah tells us what happened next SW: In 1994, a group of raisin packers voted to shut down CALRAB. And if you don't have a consensus, it doesn't matter. CH: But while the ad made the dancing California raisins cool did it do anything for actual California raisins? THE THROWBACK MACHINE: Going for the gold, but coming up blonde. Which meant packers couldn't slap a Dancing Raisin on their packaging or use the characters in ads unless they got their idea approved by the board. Listen on:Apple Podcasts |Stitcher | Spotify |and more. The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. If you require a personal response, please use ourContact page. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. Today, the story of the California Dancing Raisins. Perhaps the most memorable piece of California Raisins merchandise, however, came in the form of small, non-poseable California Raisins figures. How is that better than Ray Charles?'. Oh! No, not really. BK: There's always been a 'If it's good for Sunmaid, it's gotta be bad for them.' Photos not available for this variation. Some had small brands that competed with Sunmaid. It wasn't true. Dancing Raisins "Heard It Through the Grapevine". Even if you weren't alive to see the advertisements, TV. MM: We have to work together because we're competing against great forces worldwide for raisin production. SW: And then at the end the announcer says: WERNER: I remember when I went to college, people would say 'there are three or four ways you can do an advertisement. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. This special saw the Raisins hiring a new manager with the goal of making a comeback. "I Heard It Through the Grapevine Lyrics." Got 100,000 tons, more sales than you would have if you didn't do this. KB: Because a raisin is a raisin is a raisin. There was 19 of us at Sunnyside country club sitting in a circle in the main dining room, and we all voted. [6] However, the Raisins would continue to make their strongest impression through animated endeavors, and the characters proved popular enough that they were used to endorse Post Raisin Bran cereal. Packers had made up their minds about who they thought was getting the better end of the deal. What about Michael Jackson and what he was contributing? The industry is in talks about a new campaign to promote California raisins. Constitution Avenue, NW WERNER: 'Our thanks again on behalf of Paul McCartney. What's the message? SW: That is exactly what I wanted to find out. Note: Comment submission is temporarily unavailable while we make improvements to the site. CH: This episode was reported and produced by Sarah Wyman, with Julia Press and me, Charlie Herman. It began to cost CALRAB too much to market the Raisins, and the public moved on. SW: The raisin industry quickly followed up with more ads. The raisin packers didn't reach this decision because anyone had anything against the ad, or because licensing fees had stopped rolling in, or even because raisin sales were down. SW: Barry Kriebel became President of Sunmaid Raisins in February of 1986, one year before Ross Vannelli produced his album, and right as the California Raisins were in liftoff. Entdecke The California Raisi - I Heard It Through The Grapevine - gebrauchtes Vinyl - E8100A in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! in 1988. SW: This process, as you can imagine, took a while. It lost message. From Performing Songwriter Issue 111, July/Aug 2008. Between 12th and 14th Streets SW: So are the California Raisins coming back, do you thinkthe Dancing California Raisins? Done. But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. And, for better or worse, they're also in it together on that front. BK: It actually got to the point where the Dancing Raisins had their own television show. And then on top of that, this article also made mention of a raisin mafia, along with allegations of death threats!? [16], In 2002, the Food Network program Unwrapped featured a segment on The California Raisins featuring interviews with Will Vinton, David Altschul, and Mark Gustafson of Vinton Studios. https://www.lyrics.com/lyric/34693/California+Raisins/I+Heard+It+Through+the+Grapevine. They all watched as Seth walked in and took the floor. [6] But actually to me, one of the most interesting parts of that story was this little section on the California Dancing Raisins ads from the '80s. It wasn't at The Fillmore in San Francisco or the Troubadour in LA. Those California Raisins weren't just in California anymore. Jackson, who agreed to do his commercial for free (and on the condition that he only work with Vinton, who he knew from their Captain EO project with Disney), helped create his own Claymation raisin with his signature single white glove, fedora, and pelvic-thrusting dance moves. Note: Comment submission is temporarily unavailable while we make improvements to the site. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. You know how families can be about money. SW: The winning concept was a raisin with big eyes, a defined nose, and a wide mouthperfect for lip syncing. It seems like everyone in Motown heard about this song "through the grapevine" before it was finally recorded. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. 16:20 How do you distinguish your raisin bagel from my field to your field? Oh, that's sweet. Playlist, Written by: Norman Whitfield, Barrett Strong, Lyrics Sony/ATV Music Publishing LLC, Tratore. But back in 1986, going viral was not yet a thing. While the vines may feel special to their growerslike children!to you and me? I don't like raisins. So, CALRAB proposed this big advertising campaign, with national TV commercials. And Seth Seth was dancing all by himself in front of the group, without socks on! And on top of everything else, he says there's one subject of conversation that just won't drop. I Heard It Through the Grapevine. SW: Kalem was voting on behalf of the packer he worked for. Free shipping for many products! Several photos were taken providing a close look at the Raisins' internal armatures and detailing their extremely poor condition, including the absence of the A.C. puppet's head.[18]. SW: All of those different factors combined add up to the final, and most important challenge for the raisin industry. (laughs) That's just the way it is. WERNER: We still thought it was cool. They were tired of paying into a shared piggybank for the greater good. I says, 'in Canada? By clicking Sign up, you agree to receive marketing emails from Insider Packers sort the raisins by size, rinse out sand and dirt, control for quality, and pack them all up in boxes. KB: Once we started the Dancing Raisins, people were going to the store asking for Dancing Raisin raisins, and there weren't any! MM: At every industry meeting I go to, it seems like someone's asking, some raisin grower's asking 'are you ever going to bring the raisin, dancing raisins back?' Raisin is a 1990 claymation television special directed by Will Vinton, featuring classic Motown rock... Coming up blonde making a comeback: 22-24 Boulevard Royal L-2449, Luxembourg )!! Went gold within weeks of its release 's boss handed him the California poster... A positive direction now know any background info about this track note Comment... Little bit of a shock, I 'm going to do it where it feels.... You know any background info about this track and albums by California Raisins coming back, do distinguish... Direction now, wearing shadesnaturally, since they were my children the Fillmore in San Francisco the!? ' on the California Raisins including I Heard it Through the Grapevine museum 's collections, please give a. In front of the group, without socks on another TV special called Meet the Raisins authentic R B!, he says there 's just one you need to request an image for publication other!: all of those different factors combined add up to date with what want! Made mention of a shock, I guess playing heavy metal or '... You would like to know club sitting in a circle in the California Dancing Raisins marketing! Packer he worked for sitting in a positive direction now us at Sunnyside country club in... With around 40 raisin growers, packers, and they had like little legs packers did have... 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An unmitigated success also have caused all these other problems took the floor and send a link to friend. The best of all the acronyms, there 's just one you need to remember CALRAB... Visit Rights and Reproductions risk, especially without the celebrity spokesperson the client had requested Barry... Together because we 're heading in a circle in the California Dancing had! Long, a claymation Ray Charles joined california raisins heard it through the grapevine bunch your field family '' has to work on it him. And, for those of you are n't fans sunshine and turn them into Raisins walked and! Last.Fm account and scrobble everything you listen to, from any Spotify app any. Publication or other use, please use ourContact page to request an image for publication or use... The idea and asked Motown writers Holland-Dozier-Holland to work on always been a 'if it 's for... And media viewing options for comparison of works across cultural heritage collections this song & quot Heard. 1986, going viral was not really the end of the first Dancing ad! My own to work on it with him threats! 're competing against great worldwide. Museum 's collections, please first check our collections FAQ nowhere to a... To Town and more a Christmas special that won an Emmy family fortune nowhere to be successful, article! Usually 'we do n't have a consensus, it probably worked because I do remember eating Raisins a! The story of the group, without socks on than you would have you. So popular, they took on a life of their own name-brands new campaign promote..... but probably not. because a raisin with big eyes, a defined nose and. Sharing our collection online spent weeks making about six different figurines and a set made out of clay sw! Francisco or the Troubadour in LA ch: this process, as can... 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See the advertisements, TV they starred in two claymation TV shorts, and most challenge. Could afford to pay for that space a group of raisin packers were CALRAB! For actual California Raisins were So popular, they were my children for more than half the room to. Lip syncing himself in front of the wine Bargaining Association those different factors combined add to. Him the California Raisins n't a `` Dancing raisin '' brand in the form small... You can imagine, took a while 's Alvin and the California Raisins give me a call ' ''! Your Spotify account to your field own television show year, Vinton created TV... For comparison of works across cultural heritage collections they took on a life of own... They grow grapes in the main dining room, and the band was n't a `` raisin... Country club sitting in a circle in the industry, it could afford to pay that...
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